by Annette Hohnberger | May 21, 2019 | Business Ownership, Marketing, Money, Sales |
Marketing has traditionally been viewed with a transaction perspective- where the sale ends the process. Sales are what keeps the company up and running, so it make complete sense on why the sale is the main focus of the marketing team, and even the entire company....
by Annette Hohnberger | May 14, 2019 | Business Ownership, Key Performance Indicators, Leadership, Marketing, Sales |
You’ve probably heard the term thrown around in the business industry, but what exactly is thought leadership? Thought leadership is a strategy for building up a reputable brand by sharing your industry expertise. In other words, you’re marketing your knowledge so...
by Annette Hohnberger | Apr 30, 2019 | Business Ownership, Employee Engagement, Marketing, Time |
With the warmer weather approaching, it’s needed to start looking at how to remain successful and profitable during the summer months. For most organizations, the summer months are typically slower and quieter. While there will always be ‘stuff’ to do, summer...
by Annette Hohnberger | Nov 30, 2018 | Marketing |
Have you ever heard the expression: “80 percent of advertising doesn’t work!”…? It’s interesting how we all know it’s true, but no-one seems to be able to tell us what to do about it. Well, here is the answer, and it’s easy; follow the principles of good...
by Annette Hohnberger | Jan 30, 2018 | Marketing |
Most business owners think of marketing as an expense because they keep writing checks for their marketing, but don’t see anything coming back in return. The true entrepreneur knows that marketing is not an expense, it’s an investment. It’s an...
