by Annette Hohnberger | May 21, 2019 | Business Ownership, Marketing, Money, Sales |
Marketing has traditionally been viewed with a transaction perspective- where the sale ends the process. Sales are what keeps the company up and running, so it make complete sense on why the sale is the main focus of the marketing team, and even the entire company....
by Annette Hohnberger | May 14, 2019 | Business Ownership, Key Performance Indicators, Leadership, Marketing, Sales |
You’ve probably heard the term thrown around in the business industry, but what exactly is thought leadership? Thought leadership is a strategy for building up a reputable brand by sharing your industry expertise. In other words, you’re marketing your knowledge so...
by Annette Hohnberger | Jan 4, 2019 | Sales |
We have all heard of Emotional Intelligence, but, have you ever thought about your SalesIQ? The SalesIQ is an individual’s understanding of the strategies required to sell successfully in any sales environment. It essentially answers the question, “Can this person...
by Annette Hohnberger | Jan 10, 2017 | Goal Setting, Key Performance Indicators, Leadership, Money, Sales, Scorecard |
CFO, Chief Financial Officer, is someone in your business that needs to own this title, irrespective of their job title. For some the business owner or a family member may also be the CFO, but likely by default, not necessarily because that’s what they want to do, or...
