Meet Our Team

Meet the team that’s as invested in your success as you are. Each one, a seasoned expert, ready to guide, mentor, and champion your business vision.

Annette Hohnberger

Co-founder, Head Coach

Annette Co-founded the company in 2001.

Craig Hohnberger

Co-founder, Head Coach

Craig Co-founded the company in 2001.

Rick Plasket

Business Coach

Rick has been an ActionCOACH since 2007.

Randy Yoder

Business Coach

Randy joined the ActionCOACH team in 2021.

THATCHER & LACEY

Directors of Fun & Cheer

Annette Hohnberger

Co-Founder & Senior Partner

Why Annette loves working for ActionCOACH

For me it’s all about making a difference. I get to be used by God to change peoples’ lives and I get to do this every day.

Favorite Pastimes

I love travelling with my family and friends. I love being outside either hiking, walking my dogs, flyfishing, snow skiing, and drinking wine on my deck. I especially love beating Craig at board games.

Favorite Quote

“If you change the way you look at things, the things you look at change.” Wayne Dyer

Three Favorite Points of Culture

Fun, Balance and Success

Favorite Vacation Destination

I just can’t pick one… here are my top 5 - Jackson Hole, WY, Italy, Sanibel Island, FL, Breckenridge, CO and of course, Disney!

CRAIG HOHNBERGER

Co-Founder & Senior Partner

Why Craig loves working for ActionCOACH

The profound impact and difference we get to make in people’s lives and in our own. Plus the amazingly congruent colleagues we get to work with locally and around the world who truly live our culture every day.

Favorite Pastimes

Travel, playing games and hanging out with my family, hiking, studying the Bible and the ways of God.

Favorite Quote

From Rose, a lady who changed my life with this advice…
“There are 3 things you need to do in life to look back with no regrets. Love others, pursue your dreams, and never let fear stop you in either of those."

Three Favorite Points of Culture

Balance, Abundance, Integrity

Favorite Vacation Destination

Breckenridge, CO; New Zealand; Scotland, Fiji, Sanibel Island. If I have to boil it down to just one, wherever I can be with family.

LORI HAWK

Director of Operations

Why Lori loves working for ActionCOACH

It’s an incredible opportunity to work with a growth-mindset team who all work together to make a positive, lasting impact in the business world! We get to change people’s lives – how cool is that?!

Favorite Pastimes

Hiking or any outdoor adventure, yoga, traveling.

Three Favorite Points of Culture

Gratitude, Integrity, Systems

Favorite Quote

"Happiness is a choice." - Anonymous

Favorite Vacation Destination

Somewhere I’ve never been!

Christopher Orecchio

Director of Business Development

Why Chris love working for ActionCOACH

The main reason I love working for AC is, I can be who God created me to be here. We all share an important mission and vision that binds us together in this work.

Favorite Pastimes

Hanging with my wife, kids and granddaughter is number 1, no matter what we’re doing. However, I also love hiking… and particularly in the winter on the Appalachian Trail.

Three Favorite Points of Culture

1. Abundance
2. Gratitude
3. Education

Favorite Quote

"In times of universal deceit, telling the truth is a revolutionary act". - George Orwell

Favorite Vacation Destination

Anywhere at any cabin in any woods

Rick Plasket

Business Coach

Why Rick loves working for ActionCOACH

Coaching the creation of my clients’ success stories.

Favorite Pastimes

Cheering Army Football, Corvettes, Sailing

Favorite Quote

Mr. Spock from Star Trek; “ The more complex the mind, the greater the need for the simplicity of play.”

Three Favorite Points of Culture

Cheering Army Football, Corvettes, Sailing

Favorite Vacation Destination

Turks & Caicos (Sailing)

Randy Yoder

Business Coach

Why Randy loves working for ActionCOACH

I love working for Action Coach because of the opportunity we have to influence peoples’ lives in a positive and powerful way. The tools, strategies, and education we offer to our clients is life-changing! It has not only impacted our clients but my own life in the same powerful way!

Favorite Pastimes
  • Collecting, restoring, and driving classic cars.
  • Travel throughout the US especially in the Rocky Mountains
  • Cooking outside on one of my collection of grills
  • Time with my wife and my children
  • Home improvement projects
  • Volunteering at our local service agencies to help with home repairs, moving, etc.
  • Mentoring young men
Favorite Quote

“If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month.”

Three Favorite Points of Culture

Gratitude, Teamwork and Commitment

Favorite Vacation Destination

Theodore Roosevelt Estes Park, Colorado

MATTHEW FIELDS

Franchise Recruiting Manager

Why Matt loves working for ActionCOACH

I don’t believe that there is any other organization out there with the greatest level of intentional culture, vision, mission, impact, community and support as what we have in ActionCOACH. This community has made a huge impact on my life transforming me into a better professional, human-being, husband and father and that is the impact we wake up for every day. We change businesses and change lives in both our own organization and the world. That is something that I am proud, excited and blessed to be a part of.

Favorite Pastimes

Spending time with my wife and three boys, traveling and cooking

Three Favorite Points of Culture

Integrity, Fun, Abundance

Favorite Quote

"The ones who are crazy enough to think that they can change the world are the ones who do."
- Steve Jobs

Favorite Vacation Destination

Lucerne, Switzerland. It's just a beautiful quiet, quaint little village in the Alps.

THATCHER & LACEY

Directors of Fun & Cheer

Thatcher

"Hi, I’m Thatcher and I love rolling in grass! I like tackling Lacey and showing her who’s boss.! My favorite pastimes include, eating, sleeping and cuddling with my human sisters."

Lacey

"Hi, I am Lacey and I love food. I love big cuddles. I love outside. I love the rain and snow. I love giving big sloppy kisses. I love sleeping. I love chewing things. I love everything and I love everyone!"