Every entrepreneur can tell you that from time to time, it feels as your business is crumbling and could go under at any moment. It may happen soon after you start up, but often it can happen even after a good start or years of being in business. So, it’s not a matter of whether it will happen; it’s a question of when it will happen. All you can do is prepare yourself and your business for the inevitable dip. To be ready, here are three steps that you can take to prepare.
Visualize your future
Most entrepreneurs naturally see the future in vivid color. So leverage this trait and create a living color picture of your ideal future. Use visuals, symbols, and images that inspire and ignite your inner energy source. It’s best if your vision of the future is posted where you and your team can see it on a regular basis. Make it part of your daily ritual to stop, pause, and reflect on the possibilities that lie ahead.
Continue to chase your passion
What made you start this business in the first place? Go back to your Why, and remind yourself of the importance of your mission and passion behind the business in the first place.
Think about your passion. Is it child abuse, world hunger, animal cruelty, social justice, or curing cancer? Or are you excited about perfecting a new product that will help consumers?
Whatever it is, define it, declare it, and make it your cause. By doing this, you will attract people who will put their full effort into making sure you survive the challenging times and achieve your goals.
Celebrate small victories
Make sure you celebrate small daily or weekly victories, rather than waiting to achieve some larger milestone or goal. Lawrence of Arabia was able to cross a desert that was supposed to be impossible to traverse. He set small goals and celebrated with his men each and every day. The celebrations kept his men’s spirits high and gave them the willpower to make it just one more day, each and every day.
When you’re at a place where progress seems impossible, you may need to employ these same tactics. If you find reasons to celebrate often, you can maintain momentum and willpower.
Use these steps to create an unshakable foundation for your business. They will provide the stability you need when you’re struggling.