With the warmer weather approaching, it’s needed to start looking at how to remain successful and profitable during the summer months. For most organizations, the summer months are typically slower and quieter. While there will always be ‘stuff’ to do, summer usually has means fewer sales meetings, regular hours and a chance to take a breather. While these may not be the most historically profitable months, they can – if done right – be the most beneficial months in setting your company up for short and long term gains. Here are three strategies for making the most of quieter times:
Create and Implement Processes:
As the organization grows, both in terms of people and complexity, it will become increasingly difficult to maintain consistency. The way most businesses would train a new member is by having them shadow another employee for a few weeks, hoping that they will learn something in that short amount of time. This is a recipe for disaster. Apart from learning the other employee’s bad habits, there will almost definitely also be a drop in quality, and you can not risk that in a growing company.
The only way to maintain quality is through implementing strong processes throughout the organization. When the pace slows, and there is some extra time, invest it in the creation of processes for every department. Have the department managers and teams to develop the wire-frame and steps, and have them train the rest of the departments on how their process works. This will make everyone aware of what this department does; the members within the department will get a chance to be recognized; and there will be a higher level of ownership of the outcome for the team members. The result is fewer errors, higher efficiency, and better teamwork.
Give Your Marketing a Head-Start:
If a business is a machine, marketing is the engine. It drives the success of the organization, creates the brand recognition in the market, and attracts opportunities. Content, then, is the fuel for the marketing: without it, the engine is running on fumes. The majority of buying decisions begin with online searches. This means that good content \ is the best way to attract online attention.
Knowing this, why do so few companies generate content consistently? The culprit is often time. We get ‘busy’, everyone has other things to do, and the content is put on hold. But, with the summer months slowing down a bit, it’s the best opportunity to focus on marketing efforts. Have a goal where every week each department were to prepare one blog or article, marketing will have enough material for the rest of the year. Having blogs and articles already queued up will save your team in the long-run where there is no time left to write them.
Invest in Effective Training:
There is a complex dance between the various requirements of the business, and training (usually) gets stepped on the most. In terms of ROI, however, there is no better place to invest than in the people of the organization.
Trainings are normally dismissed due to financial and time constraints. The first six months of the year should have allowed financial issues to reduce. Time-wise, people generally have less stress at this time of year – invest that extra time in getting them to learn and grow. The entire organization will benefit.
What areas should you look to train? It definitely depends on the organization, but typical areas would include:
- Sales, Marketing, And The Cash-Generation Machine
- Accountability And Process Creation
- KPIs Setting And Reporting
There are other, more niche, areas, such as leadership development, financial management and budgeting and business planning, but this may only be for certain members of the team.