What allows some people to achieve great things, while others are mired in mediocrity? The latter live the formula DO + HAVE = BE, which is often ineffective in gaining us the results we desire. We’ve all heard of the lottery winners who, within a few short years, have lost the million dollars they had won. Simply put, they didn’t BEcome a “millionaire.” In order to HAVE and keep a million dollars, you have to develop the beliefs and values of a millionaire – in other words, BE a millionaire.

Once you BEcome a millionaire and adopt that mentality, thought process, and learn what it means to BE one, you will naturally DO the things a millionaire does. You’ll learn about investing, associate with other wealthy people, and put your knowledge into practice. The result is that you will HAVE what it takes to BE a millionaire. Your formula for success is now BE x DO = HAVE.

In the early days of IBM, founder Tom Watson held a very clear picture of what the finished IBM Corporation would look like – a large, successful company. He then asked himself how a company which looked like that would have to act. Mr. Watson realized that unless they began to act that way from the very beginning, they would never get there. He realized that for IBM to become a great company it would have to act like a great company long before it ever became one. By BEing a great, successful company from the beginning, IBM would DO the things a great, successful company would do.

The result, of course, is that they became that company and HAVE the success Mr. Watson originally envisioned.